2,000,000 HITS A MONTH!
Cyber-Robotics, in a typical month,
gets over 2 million hits; however, we only average 3 to 5 visitors per
day from the search engines. Do the math - that works out to anywhere
from 84 to 155 visitors per month provided from the likes of Alta Vista,
Lycos or Yahoo. Very small numbers when compared to 2,000,000 hits.
The secret to our success lies in the sheer number of links that point
in our direction. This is how truly qualified traffic comes in our direction,
and this is the best means securing visitors to your site as well, as
long as everyone is linking to only websites that match each other's
subjects or themes.
You can check your site's popularity on the web in just a matter of
minutes. Currently, there are a number of services out there that provide
link popularity checking. Notable among these is LinkPopularity.com
-
http://www.linkpopularity.com
They provide this service for free and offer tips on how to improve
your link popularity (Not only that, but there is nothing to stop you
from entering a competitors URL and checking them out!).
One thing that you need to be on the alert for are services that offer
to improve your traffic by means of automatically generated link pages
for you to post in your website. On paper, the potential they offer
looks good. But the pages are usually chaotic, with no themes or common
thread at all. This is a quantity versus quality approach, and may actually
derail your efforts. Since you are linking to a number of sites on pages
that lack cohesive themes, you simply have no way to know if those other
sites have any traffic at all that has any bearing whatsoever on your
themes. If most of those sites have little traffic, say less than one
hit per day, then what good is it to be linked in this way? Not only
that, but you are actually being even more counterproductive; to belong
to a consortium such as these, many times you need to put up banners
that may advertise competing products, and then they may even want you
to host another page of links and submit them to search engines. You
are aiding and abetting them in this sloppy method of link production
(and that's all it is, link production)! It begs the question; is this
the way to bring in truly qualified traffic to your site?
The answer to this question is no. What you end up with is pages full
of potentially unrelated links, and your site being added to a similar
page elsewhere! Is this the way to get qualified traffic? Of course
not!
As the search engine's robots evolve, they are becoming even more aware
of sites that link like this. If you have pages like this, you are actually
doing yourself a disservice, because the search engines will not help
you out. Even the Zeus robot will back out of pages like this; it views
them as cancerous growths on the body of
cyberspace!
The real solution is simple; you need to be linked to common sites,
or themesites. This is the best way to improve your traffic. Again,
look at the numbers. The more links you have, the greater your traffic.
You want that traffic to stay and look around your site, not pop in
and right back out because it was not what the visitor was looking for.
If you have a common theme to the site that sent you the traffic, chances
are they will be real qualified visitors.
This is the real secret of Internet marketing. For years, the search
engines and their backers made it appear that they were the only game
in town. More and more, as the way the web operates evolves, the less
this is so. Again, look at the numbers at Cyber-Robotics. The more links
you have, the better your traffic, bottom line. Once you have those,
then you are really on your way to getting the traffic that you want,
and the traffic you deserve. So, in short, you need to -
- Check your link popularity to see if it needs improving
- Build the links you need to increase your qualified traffic
- Improve your site's content to help you keep the traffic once it arrives
- Stay away from sites that provide quantity over quality
By following these steps, your site and your web-based business will
reap the benefits of improved links.
Written by David Notestine
http://www.cyber-robotics.com
