WHAT ARE YOU LOOKING FOR?
Every one of the people who cares about the website
will have their own idea of what they want out of a
good website. Many of them will just be talking on behalf
of their own departments, but you must force them to
think on behalf of the company.
Every department can have their own objetives, goals
and aspirations, every one has his own idea about what
is a good website, but they need to think as a company,
and the conclusion must satisfy most of them, and if
you can, your must create a good webpage for all of
them.
WHAT
KIND OF VISITORS DO YOU HAVE?
Every website has first time visitors, returning visitors,
curious, buyers, people that arrived by mistake, people
that spend a short time at the website, people that
spend a long time at the website, etc.
What kind of visitors do you want, the ones that show
more often, the ones that read the most pages, buys
more stuff, buys more frequently or spend the most money?
Which are the most important visitors for your company,
to think that you have a good website?
Once you get them you can be satisfied that your site
is a good website
WHICH IS YOUR PRIORITY?
Once you know what everybody wants, you will have to
prioritize everybody´s goals.
Will you go after increasing visits, selling more products
per visit, provide more information about the company
and it´s products, improving customer satisfaction.
After a discussion that will depend on how many people
is giving their own opinion about what cares most, you´ll
end up with your own list of priorities, and the ones
that will not be satisfied with their request, at leas
will know why.
HOW SHOULD YOU MESURE YOUR SUCCESS?
How can you be sure that the numbers that you are getting
are telling you that your site is a good website, It
depends...
If your main priority is to get visitors, then www.Alexa.com
and it´s ranking can help you on that, but you
can also use some javacript and or cookies.
If your main goal is revenue then the sales will have
the leading voice.
If you are going after customer satisfaction then you
must agree with the other members of your company how
will you gather satisfaction data and how will you weigh
it.
All the information that you gather must help you take
business decisions. It´s not a matter of getting
as much information as you can, because too much information
can be as bad as not enough information.
Make sure that you keep on measuring your success,
make it part of a constant improvement process, because
the web changes month after month.
Then you´ll really be able to tell if your website
is a good website
Written by Dr. Roberto A. Bonomi
Who cares?