People
that honestly work their business on Internet, understand
that ISPs have to filter e-mail that we send to
our clients.
Spam
is overwhelming all of us, and we need to be protected
by ISPs.
But
anti-spam software is complex, and will only get
more so. So they make many mistakes that they call:
"false-positives".
We
understand that due to the volume of spam mail,
to suffer some false-positives is inevitable, and
that ISPs will occasionally delete a bona fide e-mail
that we send to a client.
But
we are not willing to be blamed, stonewalled, and
abused, and this is what is happening today:
These
two problems are hurting badly the small businesses!
These
ISPs hide behind the legalese of being a private
network that has no obligation to deliver the mail,
and this is unacceptable.
You
are the only one who should decide what e-mail you
want to receive and what e-mail YOU are going to
send to the trash.
But
as long as this keeps happening you need to protect
yourself, and that's why I highly recommend
you to educate your customers and activate them
to switch to to good, responsible ISPs and mail
services, that do enable whitelisting.
If
you want to make sure that you are going to be able
to communicate with your customers, you may read,
copy and use what you need from the web page that
I use to welcome my Affiliate's program subscribers
Click HERE
to read it
About
the second problem, the filtering services who won't
give you a reason why they block our honest e-mail,
they are damaging our businesses, because we can't
fix what we don't know is broken.
Easy Home Business does not allow spamming in any
way but we as you, need to be sure that our honest
mail is reaching it's destiny.
So
we must educate and activate our customers to complain
directly to the large filtering providers, and we
must complain ourselves Read
here how to do it
These
measures will reduce your individual pain due to
the needless, irresponsible loss of mail that is
not your fault. But we need to protect our business
against the side effects of those who claim to fight
spam (but hurt us needlessly).
So
please educate, activate your customers and help
to "spread the message." The small business people
have no voice individually, so we have no stake
at the table, and that must change.
If
enough marketers take a common action, then abuse
and neglect from the unconscientious ISPs, mail
services and filtering providers will disappear.
The
future of your online small business depends on
how you use the information in this site.
Stand
up and be counted. Spread the word!
With
my best wishes
Dr.
Roberto A. Bonomi
Some ISPs and mail services do not accept
to whitelist e-mail that their customers specifically
say they want to receive