You Cant Make Smart Marketing Decisions Without This Data
by Susan Dunn, MA, marketing coach
Whatever your business or service, if you want to succeed, you must understand your website. When you have a clear picture of who comes there, when, why and how, you can make smarter marketing decisions.
Only with this kind of information can you decide where best to spend your dollars and what changes to make to your website to increase both traffic and purchases.
With a web tracking system you can find out things like this:
·Number of page views and unique visitors your web site gets on an hourly, daily or monthly basis
·Get a live count of whos on your site at any given moment
·See which or your pages is most popular
·Youll love this one - raw data captured from visitors containing date and time, their IP address and what webpage sent them to yours
·What search engine theyre using
·What keywords theyre entering to get to your website
·How many visitors have returned to view your site a second time, and how long they waited between visits
·What operating systems they have
·Whether their browsers support Java and Javascript
·Whether their browser supports cookies and has them enabled
·The most common browser type
·Top paths
Here are the URLs for five web tracking systems:
WebTrends, http://www.netiq.com/products/wrs rial.asp
SideTracker, http://sitetracker.com/
StatCounter, http://www.statcounter.com/
Extreme Tracking, http://extreme-dm.com racking/?reg
Opentracker, http://www.opentracker.net/pages/features.jsp
Get to know all you can about the people who come to your website, and what gets them there. Only in that way can you focus your marketing program.
©Susan Dunn is an Internet marketing coach who specializes in professional services and small businesses. All services offered including web design, optimization, and eBook writing and launch. Visit her on the web at www.webstrategies.cc and mailto:sdunn@susandunn.cc for free ezine, put "checklist" for subject line.
