THE MYTHS
- You can be on the search engines
top 10 list.
- All you have to do is get
a web site on the internet and sales will just start happening.
- Once you submit to the search
engines, then thousands of visitors will swarm to your web site.
- You can pay someone $99 a
month to market your site.
THE TRUTH ABOUT SEARCH ENGINES
Search Engine marketing is not
everything it professes to be. It certainly is not the traffic producer
that you have been told it is. Search engines are important, but they
should only be a small part of your marketing efforts. You need
to be able to submit to them, then forget them.
How are you going to beat out
the other 3,000,000,000 (3 billion) web pages on the internet? Your
web site is in competition, for a top listing, with every one of them.
What do you have that they don't? You are not going to beat them all!
There are no tricks that allow you, as a Web
Site owner or webmaster, to ensure that your pages appear at the top
of the search engine's query result lists. If someone had figured out
a way to influence the search engines and was using it, don't you think
the search engines would find out and correct the problem? These are robots we're dealing with. Could they possibly
look at grammar? Spelling? Frequency of word use? They are able tell
if you have used repetitious keywords. I designed and wrote the code
for the Zeus internet robot, I know the tricks.
Now don't misunderstand me here,
I'm not saying there aren't professional web marketers out there that
can't influence the search engine query results. There are but they
have spent years to learn their craft and have 1000s of hours of experience.
I'm saying that kind of service and experience isn't available to most
of us webmasters trying to grab just a little piece of the traffic for
ourselves. Even if we could find experts like that, we probably couldn't
afford them.
Stay clear of those marketers
who only know how to submit your website over and over again. There
is more to marketing than submitting. Honest web marketers will design
a complete program that would be different than anyone else's plan.
It would be specialized to your website and your needs. Just as real-world
businesses might need salespeople, magazine ads or perhaps sales counters,
others might need only a catalog. Websites are the same as those real-world
businesses except in this new world of the internet we don't even know
what we need and have to rely on the expert advice of others.
Building a lot of properly constructed web
pages and having dozens of reciprocal
links is the secret; not repeating keywords, resubmitting to a 1,000
link pages, resubmitting monthly or making extra fake pages. Spend your
time and energy in giving the robots what they want. Prove to them your
website is worth putting at the front of the pack.
If you have a lot of links to your web site,
the robots will find you faster and more often, as they travel the Internet.
They will spider your pages more often and they will believe your site
is more popular than the others. This will also automatically submit
your pages to search engines, with you never having to do that chore
again, once you have the reciprocal links pointing to you. This will
put you near the top of their listings.
TWO SIMPLE CONCEPTS FOR YOUR WEB SITE´S SUCCESS
- Create traffic to your site
- Have content to make them come
back
FOUR STEPS TO GET VISITORS TO YOUR SITE
- Build a lot of properly constructed web pages using GOOD keywords
- Submit them to the search engines correctly.
- Check that they are in the search engines WHEN they should be
- Get as many reciprocal links as possible!
Written by David Notestine
Creator
of the Zeus Internet Marketing Robot
