WHAT KIND OF VISITORS WILL THE OPTIMISATION OF WEBSITE PAGES PROVIDE
YOU?
How do the visitors to your website find you?
There´s a big difference between hits to your site and qualified
visitors to your site!
Hits are just a showing of your site´s home page that you can
get by the thousands with pop under scripts and exit-exchange programs.
Qualified Visitors are people who looks for information, that found
your site through a link on other site, or through a search on the Search
Engines.
If a person knows your web site´s URL he can just type in on
his browser and will find you, but MOST of your visitors won´t
know that you exist before they find you, and they will find you thanks
to the optimisation of website pages.
The big difference between the hits and the qualified visitors, is
that the qualified or targeted visitors are looking for the contents
of your web site, and that from every 200 bulk untargeted visitors you
will only get 1 qualified visitor, so you definitely need to go for
the qualified targeted visitors.
Most of the places that talk about optimisation of website pages will
teach you tricks to get a better ranking on the Search Engines, they
will teach you how to manipulate the relevancy algorithms of the Search
Engines, to receive a better placement on a keyword search, but I think
that the effort must not be put on the tricks, but on the quality of
the content.
Why?
Every trick that
you use will be discovered sooner or later by the Search Engines
If the Search
Engines discover you, they will ban your entire web site
Search Engines
evolve month after month, and they become more and more complex to
cheat
Search Engines
keep on changing their algorithm
Your web pages
must please the Search Engines AND your visitor (or they will
click away as soon as they arrive)
And what pleases the Search Engines AND the visitors?
RELEVANT GOOD CONTENT
about the keyword that they came looking for
Do not waste your time in the optimisation of website pages with the
goal of manipulating the Search Engine´s algorithms, you will
have to work too hard on the wrong part of your pages.
Work on your business instead, and write more optimised theme pages.
THEME PAGES
It´s a fact that you mustn´t just go for visitors to your
home page, because although your targeted visitors match the content
of your web site, they have never seen your site before, they don´t
know that your site exists, and they will arrive to your website through
a search about a very specific theme.
Your home page will have many different offers, and a lot of information
that not everybody wants to read about. Then your targeted traffic campaign
should never be based on your home page, because your visitors will
read it for not more than 6 seconds, and either you catch their attention
or they´ll be moving to another web site.
You need to write many theme pages specially designed, and this is
where the optimization of website pages is needed.
Your theme pages must:
Load fast
They must not
have pop ups or pop under
They must show
your unique selling proposition or give the information in a flash
They must offer
such a good content that will compel your viewers to read your other
pages, or go to your site´s home page
They must have
a clear call to action
They must provide
an easy way to bookmark them
THE CONTENT
Your theme pages must have enough hooks to call the attention of the
Search Engines.
The hooks are the specific keywords of each page (concentrating on
only one keyword per page will do well).
Write every week a new web page and blend your hook (keyword) with
excellent content about an specific theme.
You must make sure that you put your keyword...
On the title tag
On the keywords
tag
On the web page
description
On the body title
On a comment
On an image alt
tag
Bolded at any
place of the body
At the beginning,
the middle and the end of your text
TWEAK AND TESTING
In every advertising campaign you have to do testing, and when you
are in an optimisation of website pages campaign, you could tweak your
pages, and test them changing the headlines, the meta tags, the length
of the body, the colors, the web page layout, etc.
But my advice is that you must concentrate on creating new good content.
Once you have written a web page, make sure that your content has all
the topics mentioned on the content´s title and then stop the
testing there, don´t tweak, just build more content, and once
you have 20+ web pages, start a links exchange campaign.
And as you build more good content for more keywords, and start getting
more and more inbound links from your links exchange campaign, your
keywords will start to rank higher and higher without endless tweaking
and testing.
And persevere! Keep on building good content pages and exchanging links,
it may take months to see the results, but it´s like a snow ball,
just start rolling it and..
