ADDING KEYWORDS USING THE META TAG
Adding keywords simply requires
editing the HTML code and adding the meta tags, as in the following example.
The top of a web page source code on your site might look like:
<HTML>
<HEAD>
<TITLE>ACME Corporation Devices Information</TITLE>
</HEAD>
<BODY>
<H1>ACME Corporation Innovative Opening Devices Information</H1>
Create a META tag with
the following information:
<META name="keywords"
content="brochure">
To add additional keywords,
<META name="keywords"
content="brochure, widget, wholesale">
actual example
The top of your HTML document
would then look like:
<HTML>
<HEAD>
<TITLE>ACME Corporation Devices Information</TITLE>
<META name="keywords" content="brochure, widget, wholesale">
</HEAD>
<BODY>
<H1>ACME Corporation Innovative Devices Information</H1>
QUESTIONS AND ANSWERS ABOUT META KEYWORDS
Q) META keywords tag - should
I use UPPERCASE, lowercase or a mixture, commas or spaces?
A) Use lowercase, separated
by commas, with a space after the comma.
Q) If I have several keyword
phrases in my META keywords tag that all contain the same keyword, will
I get penalized? For example:
<META NAME="keywords" CONTENT="gold
jewelry, diamond jewelry, silver jewelry, platinum jewelry"> This
would represent four repetitions of the word 'jewelry'.
A) I personally do not believe
in spamming or putting multiple keywords throughout the page. This
is too easy to check for and the search engines are not stupid. If
we can think of it they already have. Most engines only count to 2
for keywords, so why waste the keyword utilization. Put in other keywords.
Q) Will I be penalized for using
the same keywords on a lot of different pages that have the same content?
A) If the pages have exactly
the same content, why are they in your site? If they are all related
to the same subject, they can logically have the same keywords, but
the Description tag would be different.
Q) What is the optimum number
of keywords before the engine gets bored?
A) It varies. Some are more
easily bored than others. I don't usually repeat keywords, maybe twice
for the important ones. It's better to show up adequately on all the
engines than perfectly on one and badly on the rest.
Q) Will the engines treat a phrase
such as handmade gifts that is written as a keyword phrase the same
as if it were written as two different words? Should I write them out
both ways?
A) Use: "hand made handmade
gift gifts" to cover all the possible variations searchers might enter.
Written by David Notestine
Creator
of the Zeus Internet Marketing Robot
