INTERNET HOME BUSINESS OPPORTUNITY
Sell like a professional!
Just beginning to develop a second income stream? Or are you an established affiliate of several programs? It doesn't matter... EVERYONE shares the same goal... to maximize profits. And this is done with an internet home business opportunity site!
So it's time to build income through content... i.e., to build an internet home business opportunity site that gets the CLICK!
Deliver VALUABLE content to your readers...
*AND* tasty content to your spiders...
With an internet home business opportunity Site!.
An internet home business opportunity site must be a WIN-WIN-WIN-WIN proposition for four parties...
YOUR VISITOR
The Search Engines
Your merchants, and...
YOU!
Let's look at each WIN...
YOUR VISITOR must get what she is looking for -- outstanding information. OVER deliver with original, HIGH-VALUE info. If you don't do this, she simply clicks the BACK button to the Search Engine and says... "Next!"
The Search Engines are in business. Their product is the quality of their search results. Help them make their product better, and they'll love you. How? Search Engines use computer programs called spiders to go out and bring your internet home business opportunity site back to its home (i.e., the Search Engine's database).
Then when someone looks up for what you offer, say, "factory outlet stores," another program decides whether your internet home business opportunity site, or another, is more relevant.
You must HONESTLY convince each Search Engine that you are the most relevant (at least in the Top 20, preferably in the Top 10) for the KEYWORDS that you target. If you TRICK the engine, your success won't last long, and when it discovers the trick, it will ban you. Why? Because tricks hurt the Search Engine's product rather than help.
Help the searcher, your potential visitor and your merchant's potential customer, solve her problem or her quest. Satisfy the whole reason WHY she is doing the search. If you do this, you ADD VALUE to the Search Engine's product.
If you do this properly, you never have to worry about the Search Engines, because they and you become partners in an effort to deliver QUALITY content to searchers...
No tricks in comment tags or invisible links or anything else that is not natural for a true content home business opportunity site.
No hoping that the SEs don't change their attitude towards your "tactics."
No worrying about just the right number of times to repeat a keyword in the META Keyword tag.
No time-wasting, constantly "staying on the cutting edge" ahead of the engines
No 8 versions of the same home business opportunity site, one for each major engine. Focus on creating one "best fit" home business opportunity site that scores well with most of the engines for most of your words most of the time. Then spend your time creating another internet home business opportunity site. No games.
No off-target keywords to suck in untargeted customers. ("Hey, this internet home business opportunity site's not about Monica Lewinsky! What gives?")
No fretting about whether competitors will complain about your tricky methods.
No multiple domains, hidden inter-linking, etc. -- since every page is for the customer first and foremost, and since you are simply writing to ALSO satisfy the Search Engine, none of this is necessary.
There's simply nothing to worry about. Sleep well and enjoy solid, stable results by doing it ALL right the first time.
To deliver a second stream of income, your must include into your web pages links to merchants related with your product. Your MERCHANTS want sales. And the best way to deliver that is through outstanding content that gains your visitor's confidence, then using "in-context" TEXT links to refer/recommend/direct those visitors to places that you believe will deliver great value.
YOU must WIN, too, of course. How? Ah, that's the easiest part. If you get the first three WINS right, you WILL succeed.
Think about it... OVER delivery to your visitor ensures repeat visits, confidence and ongoing sales. The Search Engines will never ban you. And, as you become a SUPER-affiliate, your merchants will pay you more and more, perhaps even giving you special bonuses and deals!
FIND-CLICK-CLICK-CLICK-kaCHING
The road to *YOUR* WIN is: "FIND-CLICK-CLICK-CLICK-kaCHING" Why? Because here's what has to happen for you to WIN...
FIND Your POTENTIAL visitor must FIND you in the Top 10 (no worse than top 20) of the search results for your keyword. If your potential customer does not find you on the first or second page of the Search Engine's search for your keyword, well, you simply don't exist for that word. Game over.
CLICK Your POTENTIAL must read the Title and Description that the engine uses in the search results, *AND* must find it sufficiently compelling to CLICK to your internet home business opportunity site. If your Title and Description are boring or tacky, your POTENTIAL visitor will probably not click to your KFCP (Keyword-Focused Content Page). Game over.
CLICK Your VISITOR finds HIGH VALUE content, learns to trust you as someone honest who delivers, and so follows your recommendations... CLICK again! If your page delivers poor, LOW-VALUE info (or even worse, a SALES PITCH), you still get the CLICK... on the BACK BUTTON to the Search Engine's results page. "Who's next?" :-( Game over.
CLICK-kaCHING Finally, your VISITOR arrives at your merchant (or your order page) in a "feeling smart about myself" and open-to-buy mood, ready to CLICK that BUY button! Did I just hear a cash register?... kaCHING! :-) Ahhh... if you get the FIND-CLICK-CLICK right, that last CLICK-kaCHING is almost in the bag! :-)
FIND-CLICK-CLICK-CLICK-kaCHING... To accomplish that, all you have to do is... Get the first three WINS right. The fourth WIN, your WIN, must follow automatically. And all you have to do to nail down those first three WINS is...
We're about to discuss building your internet home business opportunity site. I'll try to keep it as non-technical as possible. If you are a tech-expert, you probably don't need most of my advice, but if you aren't, the best tool to start building a professional and internet home business opportunity site is this FREE internet home business opportunity Site Action Guide Whether you are a tech-expert or a newbie, however, The internet home business opportunity Site FREE Action Guide is a product that makes all the technical issues invisible to you.
You must focus upon what's REALLY important -- getting your knowledge out of your brain and into your internet home business opportunity site. All you need to know is... what you KNOW!
Here is what you do *NOT* need to know...
No html required
No ftp or any knowledge of how Web hosting works -- this works purely through the browser!
No Search Engine skills -- The internet home business opportunity Site FREE Action Guide will take you by the hand as you create SE-effective pages. You don't even need to know what a META tag is -- The internet home business opportunity Site FREE Action Guide creates all these for you.
No techie stuff at all.
And you must use a paid home business opportunity site like because engines score freebies NEGATIVELY for many reasons, even if you have your own domain, you will score much higher at the engines than with any free home business opportunity site.
All you'll have to do is... Build your internet home business opportunity site, following the online help if you ever need it. The online help takes you through every step of building a Theme-Based Content internet home business opportunity site that will score well at the major Search Engines. And it goes well beyond that... helping you build traffic in other ways, too. Would you like to start right now? then you can download the internet home business opportunity Site FREE Action Guide
THE PHYSICAL LAYOUT OF YOUR internet home business opportunity SITE
Your Theme-Based Content internet home business opportunity site should be made of a home page that gives the "what's in it for me" about your internet home business opportunity site. It elaborates on the VPP ("Valuable PRE-selling Proposition") and delivers the major benefit statements (more on content-building in the next section).
Think of your internet home business opportunity site as a PYRAMID, with the home page CROWNING the pinnacle.
Your home page should link to SEVEN other pages. These seven Keyword-Focused Content Pages will contain content that is about your MOST PROFITABLE KEYWORDS *AND* that fit with the whole internet home business opportunity site's concept.
You will link your home page to these seven, both within the body copy, as you outline what the business opportunity site is all about, and from within a text or graphic navigation bar (navbar).
Your home page should not link to any of your merchant partners -- it's too early. Its job instead is to link to your HIGHEST-PROFITABILITY pages. It must GET THE CLICK to at least one of these seven pages. This is important for two reasons...
Your visitor hits a "money page" -- your HIGHEST- PROFITABILITY Keyword-Focused Content Pages weave "in-context" TEXT links to your merchant-partners while OVER delivering great content. This is how you make your income, so we want to lead your visitors to your HIGHEST POTENTIAL pages ASAP.
Your spider-buddy follows the links and indexes (i.e., brings back to the Search Engine's database) your most important pages first, and most reliably -- the deeper a spider has to go, the more likely it is that he misses and FAILS to bring YOUR bacon back to his database home.
So we want to structure our internet home business opportunity site so that the HIGHEST PROFITABILITY pages have the best chance of being dragged back to all those spiders' homes. We'll call your SEVEN HIGHEST-PROFITABILITY pages "TIER 2" pages, since they are on a second TIER below the home page.
Each of these pages can themselves link to 5-10 pages ("TIER 3" pages).
You likely won't pick the absolute 7 HIGHEST POTENTIAL keywords. Some will be too close in meaning. Others may not easily lead to a TIER 3, as we'll see in a second. So you pick the 7 that make the most sense and help to form the strongest home business opportunity site overall.
TIER 3 pages should relate to the TIER 2 page that links to it. For example, let's say that "outlet malls" is one of the most PROFITABLE keywords that your research has found. What do you do? Create a TIER 2 Page ("outlet-malls.html") called... "Top Factory Outlet Malls Where You Can Shop Via The Net" This page links to TIER 3 pages...
A page that ranks the top shoe outlets that allow you to shop via the Web
Another that rates the top clothing outlets
Also to the best fur discount malls, clothing outlets, Nike outlets, etc.
So, your TIER 1 home page links to 7 TIER 2 pages (not more, because your navbar starts looking pretty congested). And your TIER 2 pages each link to 5-10 TIER 3 pages.
This clean, 3-TIER approach yields an easy, navigable home business opportunity site... for both your visitor and your spiders. Spiders always come in through the front door (as long as you submit the home page to them... ). From there, you've left them a nice trail to follow. So they can easily index the rest of your pages.
Humans, however... Humans may find any page, TIER 1, 2, or 3, via the engines. So each TIER 3 page should provide a link back to its related TIER 2. And the same for TIER 2 to TIER 1. Otherwise, keep internal linking only to what's really necessary and relevant.
KEEP YOUR internet home business opportunity SITE THEME FOCUSED
As the spiders gather up your TIER 1, 2, and 3 pages, the computer programs that analyze them are getting smarter and smarter... and theme-focused. What does that mean to you?...
They'll analyze all your pages in their databases and decide upon the overall theme of your internet home business opportunity site. So none of your pages should be off-theme, or you'll confuse it. If you have a great idea for a HIGHLY PROFITABLE Keyword-Focused Content Page that is off-theme, save it for your NEXT niche.
Have you already created a bunch of "gateway pages" by simply duplicating one of your pages and then replacing one keyword with a different one? These "almost identical" gateways were successful through 1998 and 1999. But they are losing effectiveness rapidly and will soon be compressed out of existence by these smart programs that look across all the pages in your internet home business opportunity site... even across DIFFERENT internet home business opportunity sites! Time to make a change.
THE CONTENT OF YOUR internet home business opportunity SITE
Your internet home business opportunity site's content must accomplish our critical two goals... Deliver VALUABLE content to your readers... ... *AND* tasty content to your spiders.
Let's start this section the same way as we did for "The Structure of Your internet home business opportunity Site"... with the home page...
Your Theme-Based internet home business opportunity Site's content must be made of a home page that gives the "what's in it for me" about your internet home business opportunity site. It elaborates on the VPP ("Valuable PRE-selling Proposition") by expanding upon...
*WHAT* SPECIFIC and HIGH-VALUE information does your internet home business opportunity site deliver?
*WHAT* is your unique positioning for this delivery (i.e., what is your angle of approach)?
It accomplishes this while focusing on your Concept Keyword. What do I mean? Well, like I said above, you have TWO audiences... your visitor and your spider. Your home page delivers the above content to your visitor. The other pages of your internet home business opportunity site, your Keyword-Focused Content Pages, deliver content about HIGH-PROFITABILITY topics.
As you write each Web page, you focus upon using a single keyword slightly more than your high school English teacher taught you was "good English." This is the keyword that you want the Search Engines to rank highly. We'll call this word the "Specific Keyword" from now on.
For your home page, the Specific Keyword is your Concept Keyword... "factory outlet stores" in our example. Your home page establishes your Valuable PRE-selling Proposition. In other words, it answers what SPECIFIC and HIGH-VALUE information you deliver, and it develops your unique positioning, your unique angle of approach.
That does *NOT* mean that you should start like this... "Welcome to WORLDSBEST-FashionFactory-outlet-stores.com, your home for news and information about fashion outlets. I have spent a lot of time searching for information and will be giving all the best of it right here." No-o-o-o-o-o... Keep it fun, bright, intriguing! Bring out the appropriate emotions for whatever your topic happens to be. For example...
"Ever been on the road, far from home, when what do you see?... ... a mall jammed with fashion outlet stores! Clothes outlets by the dozens. Shoe discount stores. Tommy Hilfiger. Polo. Other big names, and some intriguing ones you've never seen before... Nirvana, right? The pulse quickens in anticipation. The wallet tingles in fright! Is that you? If so, welcome! You may be reading this at home, but you're on the road... a cyber-road to "Outlet Heaven."
Yes, you *CAN* write like that. Really, it's a snap since you have lived this stuff. First, just feel the emotions that YOU feel. What are they? How do you feel? When do you feel them? You KNOW this, right? Now... put yourself into the skin of your reader. Put those emotions into your visitor. The few intro paragraphs above establish your VPP while quickening the pulse of your reader.
From here on in, you'll deliver the benefits of your internet home business opportunity site... you'll answer the "what's in it for me" question that every visitor asks when arriving at an internet home business opportunity site. As you do this, you continue to work your Specific Keywords in everywhere and often... but not TOO often. Where, exactly?...
TITLE tag
META keyword tag
META description tag
H1 and other header tags
Body copy
Link tags
File name/domain name
Image ALT tag and name of image
I'll skip the tech stuff, about how to include your keywords in the mentioned places, because all this is built into "layman-understandable" online help in the internet home business opportunity FREE Action Guide
For technical reasons, don't make your page TOO long. Vector-based analysis could start to hurt due to its compression algorithms. Keep pages to a reasonable length and you'll be fine.
Do not, ever, get off-target. Keep each page focused on material related to your keyword. Never, never, NEVER introduce a second theme to a page -- *NO* mixed messages. Each page focuses purely on its "keyword topic." And that goes for your internet home business opportunity site. The more you laser-beam on a single theme, the better you'll do with the Search Engines.
Now here's the hard part... the body copy has to do double duty as a Search-Engine-optimizer and click-through- generator. While emphasizing your keywords, you must build original, valuable information. Meet the needs of a visitor who was searching for that keyword. This will convince the reader to click-through on your links.
Don't make the page read badly, or all your efforts to get your potential visitor this far will have been... ... for nothing.
We concentrated on the home page, but the approach is the same for the TIER 2 and TIER 3 Keyword-Focused Content Pages. While the home page, of course, focuses upon the fundamental Concept Keyword, the other pages each focus upon one of the HIGH-PROFITABILITY keywords that your MASTER KEYWORD LIST has identified.
Ultimately, you create Keyword-Focused internet home business opportunity Site Content Pages that...
Fit with your internet home business opportunity site Concept AND VPP AND...
Have a good SUPPLY/DEMAND ratio AND...
That you enjoy writing about.
Each page wraps a HIGH-VALUE topic around each Specific Keyword, following the guidelines outlined above.
The BIG POINT is... THEME-BASED internet home business opportunity sites will be THE way for affiliates to succeed over the next 3 years, starting right now!
If you love a good technical challenge, here are a few more resources that I would recommend...
Planet Ocean: http://www.searchenginehelp.com/
WebPosition Gold
If you enjoy the challenge, these are excellent resources. But if you just want to write great content that meets the needs of searchers *AND* engines, with all the technology working behind the scenes, hidden from you.. Then you can start building your site with the guide of this FREE e-book.
.
THE DESIGN OF YOUR internet home business opportunity SITE
The actual design for the site should be original, unique, and present a high end image of your company, after all, this is your store front. I'm not saying that having every bell and whistle under the sun is going to generate sales alone, but you want people to look at the actual page, and think, "wow" these guys have it together.
That professional appearance will not only make them take you seriously, but if the design is good enough, they may bookmark the page regardless, and show to others even if they aren't personally interested in the content.
.
PAID internet home business opportunity SITE OR FREE internet home business opportunity SITE?
Even on the Net, there's no such thing as "truly free." Think about it... a company has to make money to survive. One way or another, hidden or not, it costs you. But the low credibility of free home business opportunity sites costs you way, way too much... Your time.
If engines don't spider you, or if customers don't respect it, or if advertising lures your customers away and hurts the sales-effectiveness of your internet home business opportunity site... You're wasting your time. And that's way more valuable than $20 per month to host your own home business opportunity site.
You MUST, MUST, MUST put a value on your time if you want to succeed. All successful people will tell you that time is their most precious commodity. So... A NON-free home business opportunity site with your own domain is a prerequisite to build credibility with your readers *AND* with the Search Engines.
So find a good Web hosting service like AdGrafix and put up a real home business opportunity site. For the $20 or so per month, it's worth it.
If you want to have a web page that sells, then choose the internet home business opportunity Action Guide. Why? Because it delivers a solid, simple approach.... one that removes all the complexity and technology away from view. Not only it hosts your easy home business opportunlity site, but shows you exactly, step by step, HOW to build an internet home business opportunity site that delivers great content *AND* that ranks high with the Search Engines! But the internet home business opportunity Action Guide has so many benefits that I can't really show them to you in this web page SEE THEM HERE
.
If you would like to have the full version of this course, click here and send a blank e-mail to receive The Affiliate Masters Course... It's an intensive 5-Day e-mail course on becoming a high-earning affiliate champion.
Written by Dr. Roberto A. Bonomi
