TABLE of CONTENT
THE RIGHT PRODUCT
1. What can you sell on the web?
2. Who's on the web?
3. Who visits your site?
4. Have you got a product?
4.1. Your own product
4.2. Your professional service
4.3. Affiliate programs
4.4. Local business
4.5. Net auctions
4.6. Online stores
5. What competition do you have?
6. Chose the right price
HOW TO MAKE PAGES THAT SELL
1. Your own domain
2. What should your visitor do? The MWR
2.1. A measurable MWR
2.2. A reasonable MWR
2.3. You can have many MWR
2.4. How many responses is a good MWR
3. The Site's structure
4. The Navigation Levels
5. Write to have success
5.1. Write about benefits
6. Headlines and Joints
7. Pictures and music
7.1. What kind of graphics should you use?
7.2. Should you use music?
8. The closer page
8.1. Offer something they can't say no
8.2. What can you offer?
9. Build a friendly form
10. How to cash your order
11. The backup response
12. Mistakes that kill sales
MORE TRAFFIC TO YOUR SITE
1. The conversion rate
2. Traffic Analyzers
2.1. What kind of info will log analyze give you?
3. Ads
3.1. Basic rules of advertising copy writing
3.2. How to write classified ads
3.3. How many ads must you put?
3.4. The ad's headline
3.5. Rules of marketing communication
3.6. Basic structure of an ad
3.7. Work hard your benefits
3.8. What to offer
3.9. What to expect
3.10. Advertising attributes
3.11. What does people want
3.12. Test
3.13. The ad's body
3.14. Ask for action - Demand the money!
3.15. "AIDA"ad's steps to success
3.16. How can you arouse your prospect's desire?
3.17. Exposure and repetition
4. Ad Tracking
4.1. Stop throwing your money away!
4.2. You must have effective ads!
4.3. How can you carry out the testing?
4.4. How do ad tracking programs work?
4.5. What information does an ad tracking program provide?
4.6. What benefits can you expect?
4.7. Benefits for your web site
4.8. Benefits for off-line marketing
4.9. Benefits for affiliates
4.10. Benefits for ebook publishers
4.11. Benefits for ezine publishers
4.12. Privacy benefits
4.13. Benefits for pay per click users
4.14. How to chose your ad tracking software
4.15. How to track your ads without a special software
5. Affiliate programs
5.1. What is an affiliate program?
5.2. Easy Home Business affiliate program
5.3. Buyer's Club affiliate program
5.4. Automation affiliate programs
5.5. Marketing courses affiliate programs
5.6. Advertising affiliate programs
5.7. Ebooks affiliate programs
5.8. Ezines affiliate programs
5.9. Tips and tools affiliate programs
5.10. More traffic for your web site affiliate program
5.11. You can have your won affiliate program
5.12. How can you keep track of affiliates and sales?
5.13. Setting up a mirror page
5.14. Hiring an associate program's service
5.15. Purchasing your won affiliate software
6. Autoresponders
6.1. Postmaster's database marketing software
6.2. Bamboobizonline
6.3. Get Response
6.4. Aweaber
7. Awards
7.1. What are web site awards?
7.2. What does an award winner get?
7.3. What does an award giver get?
7.4. What do you need?
7.5. Conclusion
8. Banners
8.1. What are banners?
8.2. If you can create significant profit from each visitor
8.3. If you can't create significant profit
8.4. How can you increase banner's click through ratio?
8.5. Banner's standard sizes
8.6. What about banners exchange?
9. Click exchange programs
9.1. What's a click exchange program?
9.2. The best way to use click exchange programs
10. Directories
10.1. LookSmart
10.2. Yahoo
10.3. How and where to list at Yahoo?
11. Doorway pages
11.1. How to create a doorway page?
11.2. Should you use more than one server?
11.3. Put banners in your doorway pages
11.4. Gain hits to your doorway pages
11.5. Doorway pages and spam
11.6. Automatic Building of doorway pages
11.7. The doorway page's source code
12. Ebooks
12.1. You can have your own e-book
12.2. Create your own e-book
12.3. Purchase reprint rights for your e-book
12.4. Build your e-book business
13. E-mail marketing
13.1. Untargeted e-mail marketing
13.2. Targeted e-mail marketing
13.3. "Opt in" lists
13.4. E-mail discussion groups
14. Endorsement marketing
14.1. How to find your endorsement partners?
14.2. How to find your competitors affiliates?
15. E-zines
15.1. Why should you have your won ezine
15.2. How can you handle your ezine
15.3. Free e-mail hosting
15.4. Fee based e-mail hosting
15.5. Your own list software
15.6. Ezine advertising
15.7. Ezine promotion
16. FFA
16.1. The results
16.2. Conclusion
16.3. Having your own FFA site
16.4. The million dollar question
16.5. Tackling problems
17. Gateway pages
17.1. What is a gateway page?
17.2. What are gateway pages for?
17.3. Should you use more than one domain?
17.4. How does a gateway page look like?
17.5. How many gateway pages should you have?
17.6. How to make a gateway page?
17.7. My advice
18. Headlines
18.1. What does a headline do?
18.2. How to write a headline
18.3. How to extract the product's benefits
18.4. How to extract the product's benefits
18.5. The hidden benefits
18.6. Test, test and test
18.7. Powerful headline words
18.8. Other important headline points
19. Pay per click search engines
19.1. How to maximize results
19.2. How much should you bid?
19.3. Bid for success
20. Pay per listing
20.1. Is it worthwhile to pay per listing?
20.2. Where should you be listed?
21. Reciprocal links
21.1. Tips to reciprocal links exchanging
21.2. Steps to reciprocal link exchange
21.3. Reciprocal link automation
22. Return Traffic
22.1. Why is return traffic important?
22.2. How can you create return traffic?
23. Search Engines
24.1. Keywords
24.2. Which are your keywords?
24.3. Take a look at your competitors
24.4. Find your keywords in the SE
24.5. Keywords and your log files
24.6. Pick your best keywords
24.7. Priority keywords
24.8. Combo keywords
24. Optimizing for Search Engines
25.1. Your Site's theme
25.2. How to write your pages
25.3. The title tag
25.4. The main body copy
25.5. Meta keywords
25.6. Meta description
25.7. Headlines
25.8. Links
25.9. Image Alt tags
25. Submitting to Search Engines
26.1. Submitting to Search Engines
26.2. Checking for presence at SE
26.3. Evaluating Performance
26.4. Track your performance from time to time
26.5. Re Submitting
26. Sig files
27.1. What are the sig files?
27.2. How to create a good e-mail signature
27.3. How to use e-mail signatures
27.4. E-mail signatures in the usenet
27.5. Warning!
27.6. Signature advertising strategies
27. Top sites
28.1. What are top site's lists?
28.2. How should you chose a topsite?
28.3. Find your top site
28.4. Are top sites good for everybody?
28.5. What can you expect from a top site's list?
29. Viral Marketing
29.1. What is viral marketing?
29.2. How does viral marketing work?
30. Webrings
30.1. Advantages of webrings
30.2. Disadvantages of webrings
30.3. My opinion
A POSITIVE MINDSET
This is an absolutely new approach to business success. In fact it's so new that you need an entire e-book to learn about it, and the name of that book is: "Success is Easy!"
But with "How to Sell on The Web" you will receive our complimentary version of Success is Easy! and you will be the one who will decide if it's worth reading the whole e-book or not.
