One of the first things that you must learn when your are trying to have a successful home business, is that you have to find the way to make people return to your web site, and a book mark favorite or the inclusion of your site into the Internet Explorer favorites could be one of your biggest allies.
Why?
Because people do not trust 100% of what you say in their first visit, and trend to trust you more if they have repeated contacts with you.
How can you have repeated contacts with them?
Many ways:
* Create an ezine and ask them to sign up free to it
* Create an affiliate program and send them updates about the news in your program
* Create such a good theme-based content that they want to return to your site
* etc.
You need to have their authorization to send them e-mail or you need to make them desire to read what you write ( if you build your site following up How to Sell on The Web's step by step instructions you won't have any trouble with this issue).
But there are billions of sites on the Internet and most probably people won't find your site again or will forget about it, once they leave it. So you need to ask them to create a book mark favorite.
Not everyone is going to book mark your site and add it to their Internet Explorer favorites, but your chances of being bookmarked will increase a 100%
Now that Internet Explorer has most of the browser share, I can teach you an interesting marketing tool that consists in adding a web site to the Internet Explorer's favorites, that will create a bookmark favorite with an icon, that will stand out from the rest.
FIRST: You need to create a bookmark favorite icon of only 16 pixels by 16 pixels.
For this bookmark favorite icon, simple shapes and bright colors work best.
You can create your icon with any icon editor. Programs like:
If you want to use your logo as the bookmark favorite icon, make sure to have it in 16 x 16 pixels size.
SECOND: Save your bookmark favorite icon with the name: favicon.ico and upload it to the root site of your domain, for example, www.yoursite.com/favicon.ico
THIRD: Just ask the people to add your site to their bookmark favorite's list as I do here:
http://www.easy-home-business.com/marketing/book-mark-favorites.php
Just click over the link and you'll see what happens.
Every time an Internet Explorer user (it has to have MSIE 5.0+) reads his bookmark favorite's list, your icon will show up in their favorite bookmark's list.
The bookmark favorite icon will show up in the favorites menu and in the address bar. It has no special server requirements and it's a great way to add brand recognition
Each time that one of your visitors creates a bookmark favorite from your web site, the Internet Explorer automatically searches for the favicon.ico file, and places the icon next to all the favorites and quick links originating from your site.
If you don't have access to the root site of your domain, you can save the favicon.ico in the images folder, but then you will have to add a line of HTML code in the head section of your Web document. This HTML code line should include a tag that specifies the location and name of the file, and you have to include this link tag in all your pages:
My Title
Note: The only way that a bookmark favorite shortcut icon will appear on one of your user's Bookmark Favorites menu and Address bar, is if the user has chosen to add your page as a favorite bookmark.
Written by Dr. Roberto A. Bonomi
Learn how to increase your monthly income! Easy Home Business http://www.easy-home-business.com is the best internet marketing training site that you will find on the web. Dr. Roberto Bonomi is a successful writer that shares his home business experience at this site, and invites you to post free your own articles, or find free articles for your web site or ezine at http://articles.drbonomi.com
