E-mail Signatures, A Great Help For Selling Online!

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E-mail Signatures, A Great Help For Selling Online!

WHAT ARE E-MAIL SIGNATURES?

e-mail signature is a very useful website promotion tool that produces great results and it requires no effort to use it, and e-mail signature files are a non-aggressive form of site promotion, and in a way this is their most valuable feature, because the person that reads it don't consider themselves the recipient of an advert.

You, as most of us, probably send a lot of e-mail, so why settle for just one brief line with expressions like "Warm regards" or "See you later" followed by your name?

People use to hand out their easy home business card to almost everyone they meet, why not do the same with e-mail? Instead of just signing with your name, why not include a commercial message at the end of every e-mail your send? This message is what it's called an e-mail signature.

The beauty of e-mail signatures is that you do not have to say anything about your own site, in the body of your letters... unless it's relevant or appropriate. You can even e-mail someone telling him how much you enjoyed HIS site... you don't need to mention your own site... your e-mail signature will say it for you.

And an e-mail with an e-mail signature instead of just a letter, becomes a traffic generator!

It's difficult to say what your e-mail signature should content. Because signatures are as different as people are. If you are a teenager promoting your site, you would hardly want to use the same e-mail signature than an entrepreneur trying to get visitors to his online easy home business.

* Think about the people that you usually exchange e-mail with.
* Try to figure out what these people like.
* If you aren't sure of what kind of words fit better, go with a formal style (don't use marketing hype)
* Remember that the signature represents you, so don't spoil your reputation with unprofessional or tactless messages.

CREATE A GOOD E-MAIL SIGNATURE

* Add your title (if appropriate). If you own a site you can rightfully call yourself a "Webmaster"!
* Brief descriptions of your site. People needs to know what your site is about
* Encourage people to visit your site. But don't try too hard.
* Put a link to your site. A good description is nothing without it. Remember to use the full link: . http://www.yoursite.com/ instead of www.yoursite.com.
* Be concise. A generally accepted rule is that your signature shouldn't exceed four lines in length. If it's too long, people won't take the time to read it, plus some places actually request signatures to be under a certain length.
* Check for spelling error and bad grammar. They can kill your message
* If your site is giving away something free, it would definitely be a good thing to mention it.

OK, lets see some e-mail signature examples..:
---
MLM Newsletter ... The Sure Way to Make Money!
We teach you FREE how to work your MLM Business
http://newsletter.easy-home-business.com/index.html
---
Dr. Roberto Bonomi
Author of How To Sell on the Web available at:
http://www.easy-home-business.com/how-to-sell.html
---
Make your signature short, go right to the point, and deliver accurate information about who you are, where your site is located, and how the receiver might benefit from visiting it.

If you want to add a bit more "hype" to your signature, feel free to do so, but don't overdo it.

HOW TO USE E-MAIL SIGNATURES

Once you create your e-mail signature, you have to add it to your e-mail program so that you don't have to type it again every time you send out an e-mail.

How this can be done depends on the program you use. The signature features in America Online 5.0 and Microsoft Outlook Express are both good examples of how easy it is to set up and use e-mail signatures.

In aol 5.0, you can create and save up to five e-mail signatures per screen name. Each e-mail signature must have a different name for quick retrieval and you can designate one as the default.

The default e-mail signature is the one that's automatically inserted in each e-mail screen. You can also select a signature from your library by clicking on the Insert Signature file icon.

In Outlook Express, click on Tools | Stationery | Signature (or Tools | Options | Signature, and choose Add).

You can type in the e-mail signature text, designate a computer file, or select your business card format from your contact database.

You can ask Outlook Express to automatically insert your e-mail signature or you can click on Insert | Signature from the Compose menu when you want to.

In Eudora Pro, you set up an e-mail signature by selecting Tools | Signatures and choose New from the right-click menu of the Signature window.

E-MAIL SIGNATURES IN DISCUSSION FORUMS

Discussion forums are a bit different from e-mail, although the same basic principles apply, e-mail signature advertising in the discussion forums differs from the use of e-mail signatures in e-mail.

The discussion forums are places where everybody talks with everybody, it could get noisy and confusing from time to time, but it is a great opportunity to exchange information. E-mailing only involves two persons, so it is more personal.

Discussion forums have a specific topic and if you decide to post a message, it has to be related with it, while in e-mail, you can talk about anything you want.

If you use discussion forums only occasionally, you may post your message with your e-mail signature at the end of it, and not worry about these differences. But if you use them frequently it's worth to fine-tune your strategy.

Warning!

The first thing you should do is to verify if the forum you are posting to, allows the use of e-mail signatures, because some of them completely forbid the use of e-mail signatures.

If you are posting to the discussion forums, using an e-mail signature of four lines or less is OK

Before posting, look for the FAQ (Frequently Asked Questions) and read about the rules they have about using e-mail signatures.

If there's no explanation about it, you post and ask what the rules are (or you can guess it for what others are doing)

Do not post rubbish just to get your signature displayed. It is not worth the bad reputation and angry e-mail you will get from it.

Nevertheless, most of us have also other hobbies and areas of interest in addition to the one our site covers.

E-MAIL SIGNATURE ADVERTISING STRATEGIES

Even while the discussion forums divide their newsgroups by topic, your e-mail signature can be off topic, as long as the message itself is on-topic, because most of us have more than one hobby or area of interest.

An e-mail signature that has something to do with the forum's theme gets more attention than a completely irrelevant one. So try to adapt your signature to match the topic of the newsgroup.

If you cannot create an e-mail signature that matches the forum's theme, it's better to use your standard one, than to not use it.

It's wise to have a special e-mail signature for discussion forums, created using words that are know to draw attention or some capitalized letters, or else the readers might just jump to the next message without reading your signature.

If you regularly visit the same group, as the time passes by, you'll start receiving less hits from your signature, because many of the people who follow the newsgroup have seen it, so it is a good idea to create a completely new signature every now and then.

FINAL WORDS

The proper use of e-mail signatures WILL work well and give you some nice extra traffic to your easy home business site.

Written by Dr. Roberto A. Bonomi

Learn how to increase your monthly income! Easy Home Business http://www.easy-home-business.com is the best internet marketing training site that you will find on the web. Dr. Roberto Bonomi is a successful writer that shares his home business experience at this site, and invites you to post free your own articles, or find free articles for your web site or ezine at http://articles.drbonomi.com

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