Yes is the short answer. But lets take a closer look at keyword match options and examine why using all three types is one of the best ways to ensure a higher CTR, as well as a strong Google Quality Score. Google has defined the three-keyword match options in a fairly understandable way. You need to know what each match type is, how Google uses them and how you can use them in your keyword selection process. BROAD MATCH is the default option Google will use in determini...


Click Here to read the entire article...